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Social Media Marketing

Seize the digital spotlight and boost your business with Focus Media.

Social Media Marketing

Maximize your potential and captivate your audience.

Social media marketing is a digital marketing strategy that involves using social media platforms to promote products, services, brands, or content and engage with target audiences. It encompasses a range of activities aimed at building brand awareness, driving website traffic, generating leads, and fostering customer relationships.

Strategic Planning

We begin with a simple process of listening to you about your desires and challenges.

Customized Solutions

By hearing you, we compile a list of potential services to ensure you can meet your digital goals.

Stress Free and Timely Delivery

Most development projects are built and tested on our dedicated AWS servers. Once complete, we seamlessly migrate to your production server.

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How it works

Focus Media

Free Consultations

We will meet with your team to help understand where you are and develop a strategy based on your specific needs.

Select Services

Based on your consultation, we will provide a schema with options to provide the desired services for you.

Stand By

Our pro team will implement the selected services in a cost effective and timely manner

DEVELOPMENT FAQ

Most Popular Questions

The cost of building a new website can vary widely depending on several factors such as the complexity of the site, the features and functionality required, the design elements. For a basic answer, you can expect to pay as little as $1,000 and it goes up from there depending on the complexity of your needs.

Regular maintenance is crucial for a website to maintain its flexibility and reliability. Effective maintenance ensures the security of your website, attracts new visitors, boosts traffic, and more.

At Focus Media, we offer professional website maintenance services in addition to development. Our maintenance services are designed to support your business's growth and keep it on an upward trajectory.

In the modern digital landscape, it's crucial for websites to be responsive across all platforms. At Focus Media, we prioritize the development of responsive websites that captivate your visitors and deliver an optimized experience across all devices and browsers. Our goal is to ensure a seamless user experience that enhances engagement and satisfaction.

The time it takes to build a website can vary significantly depending on several factors, including the complexity of the site, the number of pages and features, the design requirements, the availability of content, and the developer's or agency's workload. Here's a general breakdown:

  1. Basic Website: A simple website with a few pages and standard features like a contact form and basic design can be built in a few weeks to a couple of months.

  2. Customized Website: If you need a more customized design, additional features such as e-commerce functionality, integration with third-party services, or a content management system (CMS), the development timeline can range from a few months to six months or more.

  3. E-commerce Website: Building an e-commerce website with features like product listings, shopping cart functionality, payment gateways, and secure checkout typically takes around three to six months, depending on the complexity and scale.

  4. Enterprise-level Website: Large-scale projects like enterprise-level websites with advanced features, custom integrations, and extensive functionality can take six months to a year or more to complete.

It's important to note that these timelines are estimates, and the actual time can vary based on the specific requirements of your project, the availability of resources, the responsiveness of stakeholders, and any unforeseen challenges that may arise during development. Working closely with your development team and having clear communication can help streamline the process and ensure timely delivery.

Yes, your website can be hosted on various hosting platforms and providers. Some common options for hosting a website include:

  1. Shared Hosting: This is a cost-effective option where your website shares server resources with other websites. It's suitable for small to medium-sized websites with moderate traffic.

  2. Virtual Private Server (VPS) Hosting: With VPS hosting, you have dedicated resources on a virtual server. It offers more control and flexibility compared to shared hosting and is suitable for websites that require more resources and customization.

  3. Dedicated Server Hosting: In dedicated hosting, you have an entire physical server dedicated to your website. This option provides maximum control, security, and performance, making it ideal for high-traffic or resource-intensive websites.

  4. Cloud Hosting: Cloud hosting uses multiple servers in a network to distribute resources and ensure scalability and reliability. It's suitable for websites that experience fluctuating traffic and require scalability.

  5. Managed WordPress Hosting: This type of hosting is specifically optimized for WordPress websites, offering features like automatic updates, enhanced security, and performance optimization.

When choosing a hosting provider, consider factors such as uptime reliability, server performance, security features, customer support, scalability options, and pricing. It's important to select a hosting solution that meets your website's requirements and supports its growth and performance goals.

Yes, you can make edits to your website yourself once it's launched, depending on how it's built and the platform or content management system (CMS) used. Here are some common scenarios:

  1. Content Management Systems (CMS): If your website is built on a CMS like WordPress, Joomla, Drupal, or others, you can typically log in to the admin dashboard and make edits to your content, such as updating text, images, videos, and adding new pages or blog posts. CMS platforms are designed to be user-friendly, allowing non-technical users to manage and update website content easily.

  2. Website Builders: If you've used a website builder like Wix, Squarespace, Shopify, or Weebly to create your website, these platforms usually offer intuitive drag-and-drop interfaces for making edits. You can log in to your account and use the website builder's tools to edit text, images, layouts, and other elements without needing coding knowledge.

  3. Custom-built Websites: For custom-built websites, the ability to make edits yourself depends on how the website was developed. If it's built with a user-friendly content management system or includes a custom-built admin panel for editing content, you should be able to make changes easily. However, if the website requires technical knowledge or access to the codebase, you may need assistance from a developer to make edits.

It's important to have access to the necessary login credentials and instructions for managing your website's content. If you're unsure about how to make edits or encounter any difficulties, you can always reach out to your web developer or hosting provider for support and guidance.

Changing an existing website can vary in complexity depending on several factors such as the platform or CMS used, the extent of changes you want to make, your technical expertise, and the structure of the website. Here are some general considerations:

  1. Content Updates: Making minor content updates like changing text, images, or adding new blog posts or pages is usually straightforward, especially if your website is built on a user-friendly CMS like WordPress, Joomla, or Drupal. You can log in to the CMS admin dashboard and make edits using the built-in tools.

  2. Design Changes: If you want to change the design or layout of your website, it may require more effort and technical expertise. This could involve modifying CSS stylesheets, HTML code, or using a website builder with design customization options. Depending on the complexity of the changes, you may need assistance from a web designer or developer.

  3. Functionality Updates: Adding new features or functionality to your website, such as e-commerce capabilities, contact forms, or integrations with third-party services, can be more complex. It may require custom development or installing plugins or extensions, depending on your website's platform.

  4. Migration to a New Platform: If you're considering switching to a different platform or CMS, the process can vary in complexity. Some platforms offer tools or plugins to facilitate migration, while others may require manual transfer of content and settings. It's important to plan the migration carefully and ensure data integrity and SEO considerations are addressed.

In general, the ease of changing your existing website depends on the specific changes you want to make and the technical requirements involved. If you're unsure about how to proceed or need assistance, it's advisable to consult with a web developer or agency to evaluate your options and implement the changes effectively.

At Focus Media, we have always offered basic web design services for non profit organizations at no cost.

For anything more advanced, please contact us to determine your requirements and any potential additional cost.

The time it takes to rank on the first page of Google search results can vary widely depending on several factors, including the competitiveness of your target keywords, the quality and relevance of your content, your website's authority and credibility, the level of optimization, and the effectiveness of your SEO strategies. Here are some key points to consider:

  1. Keyword Competition: Highly competitive keywords with a lot of search volume and competition from other websites can take longer to rank for. Targeting long-tail keywords or niche-specific keywords may result in faster rankings.

  2. Content Quality: High-quality, relevant, and engaging content that meets user intent is crucial for SEO success. Creating valuable content that resonates with your target audience can improve your chances of ranking higher.

  3. Backlink Profile: Building a strong and diverse backlink profile with links from reputable and relevant websites can improve your website's authority and help it climb the search engine rankings.

  4. Technical SEO: Ensuring your website is technically optimized for search engines, including fast loading times, mobile responsiveness, secure HTTPS protocol, proper use of meta tags, structured data markup, and crawlability, can positively impact your SEO efforts.

  5. Consistency and Patience: SEO is a long-term strategy, and it's important to be consistent with your efforts and patient with the results. It can take several months to see significant improvements in search engine rankings, especially for competitive keywords.

  6. Continuous Optimization: SEO is an ongoing process that requires continuous monitoring, analysis, and optimization. Regularly updating your content, adapting to algorithm changes, and refining your SEO strategies can help maintain and improve your search engine rankings over time.

While there's no guaranteed timeline for reaching the first page of Google, focusing on creating valuable content, optimizing your website, building a strong backlink profile, and implementing effective SEO strategies can improve your chances of ranking higher in search results. It's also beneficial to stay informed about SEO best practices and industry trends to adapt your approach accordingly.

Focus Media uses various platforms and technologies to build websites, depending on the specific requirements of each project and the preferences of the client. Some of the common platforms and technologies that Focus Media may use include:

  1. WordPress: WordPress is a popular content management system (CMS) known for its versatility, ease of use, and extensive plugin ecosystem. It's suitable for a wide range of websites, from blogs and portfolios to e-commerce sites.

  2. Custom Development: Focus Media may also utilize custom development using programming languages like HTML, CSS, JavaScript, PHP, and frameworks such as Laravel, Symfony, or Django. Custom development allows for tailored solutions and unique functionalities based on client needs.

  3. E-commerce Platforms: For e-commerce websites, Focus Media may use platforms like Shopify, WooCommerce (built on WordPress), Magento, or custom-built e-commerce solutions to create online stores with features like product listings, shopping carts, payment gateways, and more.

  4. Website Builders: Depending on the client's preferences and requirements, Focus Media may use website builders like Wix, Squarespace, or Weebly to create visually appealing and user-friendly websites using drag-and-drop tools and pre-designed templates.

  5. Content Management Systems (CMS): Besides WordPress, Focus Media may work with other CMS platforms such as Joomla, Drupal, or Craft CMS, depending on the project's complexity and scalability needs.

  6. Responsive Design: Focus Media emphasizes responsive design principles to ensure that websites are optimized for all devices and screen sizes, providing a seamless user experience across desktops, tablets, and smartphones.

The choice of platform and technology stack depends on factors such as the project's scope, budget, technical requirements, scalability needs, and client preferences. Focus Media aims to select the most suitable tools and approaches to deliver high-quality, customized websites that meet client objectives and user expectations.

Yes,

Focus Media can provide content creation services for your website, depending on your specific needs and preferences. Content creation may include:

  1. Copywriting: Focus Media can help write compelling and engaging copy for your website's pages, including home page content, about us, services or products descriptions, contact information, and more. The goal is to create content that effectively communicates your brand message, values, and offerings to your target audience.

  2. Blog Posts: If you want to include a blog on your website to publish regular articles, news, insights, or industry updates, Focus Media can assist in creating blog post content. This may involve researching topics, writing informative and SEO-friendly articles, and optimizing content for search engines and audience engagement.

  3. SEO Content: Focus Media can help optimize your website's content for search engines (SEO) by incorporating relevant keywords, meta tags, headings, and structured data. This can improve your website's visibility in search engine results pages (SERPs) and attract organic traffic.

  4. Visual Content: In addition to text-based content, Focus Media can also assist in creating visual elements for your website, such as images, infographics, videos, and interactive multimedia content. Visual content can enhance user experience, convey information more effectively, and make your website more engaging.

  5. Content Strategy: Focus Media can work with you to develop a content strategy tailored to your business goals, target audience, and industry niche. This may include content planning, ideation, scheduling, and ongoing content management to ensure consistency and relevance.

By offering content creation services, Focus Media aims to help you build a comprehensive and impactful online presence that resonates with your audience, drives engagement, and supports your business objectives.

Yes, Focus Media can certainly help you understand your website requirements and guide you through the process of identifying your needs. Here are some steps Focus Media may take to help you clarify your requirements:

  1. Initial Consultation: Focus Media will start by conducting an initial consultation with you to discuss your business goals, target audience, industry niche, competitors, and any existing online presence or marketing strategies. This helps in understanding your overall objectives and context.

  2. Needs Assessment: Focus Media will conduct a thorough needs assessment to identify specific requirements for your website, such as the type of website (e.g., informational, e-commerce, portfolio), key features and functionalities needed, content strategy, design preferences, branding guidelines, SEO goals, and budget considerations.

  3. Competitive Analysis: Focus Media may perform a competitive analysis to understand what your competitors are doing online, analyze industry trends, identify gaps or opportunities, and determine best practices that can be implemented on your website.

  4. User Experience (UX) Analysis: Focus Media will focus on understanding the user experience aspects of your website, including navigation structure, user flow, ease of use, accessibility, mobile responsiveness, and overall usability. This helps in creating a website that meets the needs of your target audience.

  5. Proposal and Recommendations: Based on the information gathered from the initial consultation, needs assessment, competitive analysis, and UX analysis, Focus Media will provide you with a proposal outlining recommended strategies, solutions, and services tailored to your specific requirements and business objectives. This may include website design and development, content creation, SEO, digital marketing, and ongoing support.

By working closely with Focus Media, you can gain clarity on your website requirements, receive expert guidance and recommendations, and collaboratively develop a strategic plan to achieve your online goals effectively.

Certainly! Logo design is just one component of a broader brand development and design process. Here's how Focus Media approaches logo design as part of comprehensive brand development:

  1. Comprehensive Brand Development: Focus Media takes a holistic approach to brand development, understanding that a brand is more than just a logo. It encompasses your company's values, mission, vision, messaging, visual identity, and overall brand experience.

  2. Initial Brand Consultation: During the initial consultation, Focus Media delves into your brand's core aspects, including your target audience, industry positioning, competitive landscape, and desired brand personality. This comprehensive understanding forms the foundation for logo design and broader brand development strategies.

  3. Logo Design as a Component: While logo design is essential, it's viewed as a component of your overall brand identity. Focus Media ensures that the logo reflects your brand's values, resonates with your audience, and integrates seamlessly with other visual elements of your brand, such as color schemes, typography, and imagery.

  4. Brand Identity System: In addition to logo design, Focus Media develops a cohesive brand identity system that includes style guides, color palettes, typography guidelines, and design elements. This system ensures consistency across all brand touchpoints and enhances brand recognition and recall.

  5. Visual Branding: Focus Media pays attention to visual branding elements beyond the logo, such as packaging design, marketing materials, website design, social media graphics, and signage. These elements collectively contribute to a strong and cohesive brand image.

  6. Iterative Process and Collaboration: Focus Media engages in an iterative design process, collaborating closely with you to gather feedback, make revisions, and refine the brand identity until it aligns perfectly with your brand vision and goals.

By approaching logo design as part of a comprehensive brand development and design process, Focus Media ensures that your brand identity is well-rounded, impactful, and consistent across all channels, enhancing your brand's recognition, trustworthiness, and appeal to your target audience.

We understand that the digital development world has thousands of facts and a lot of questions can result.
Please contact us and we will be happy to answer all of your questions to the best of our ability.